No sleep till SxSW

Me & @broy at SXSW - hard at work (really!)

The first (and last) time I went to SxSW was in 2009, which seems like a lifetime ago. I was there with Qik (that’s me and my then-boss, Bhaskar), and found it a completely disorienting experience. All these people I knew from Silicon Valley, New York and London, all hanging out in Austin, eating barbecue and fighting over power outlets for their MacBook and iPhone chargers? It was trippy.

I’m going back in less than two weeks, with my new company (oh yeah, forgot to mention: I joined Weber Shandwick as director of social communications last week). I’ll be there from the 9th until the 15th, and have already given up hope of seeing all the people I want to see while I’m in town – there are simply too many. That said, do ping me if you’re going to be there and want to meet up; my plans are taking shape, but I’m still open to ideas for must-see panels and events.