We’re all lifestyle brands now (?!)

It’s never been more complicated to be a girl than it is now. You have to look fabulous and be a lifestyle brand and have a drink and be Twittering at the same time so you need hands free.

-Simon Doonan, whom I normally find quite fun and clever, on why backpacks are making a comeback (at the launch of the Olsen twins’ new accessories line, which starts at $4,700 and includes a $39,000 backpack). I hope he’s joking.

Advertisements